Favorite Parts of Being an Account Executive at Deutsch LA
Christopher enjoys the dynamic nature of advertising, stating that "not every day is the same," allowing him to introduce "new ideas and new conversations" to both internal teams and clients, making work a constant challenge and opportunity to remain relevant in a changing cultural landscape. This role enables Christopher to shape marketing strategies by leveraging current trends and client objectives.
Communication, Problem-Solving, Teamwork, Project Management, Adaptability
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christopher Morales
Account Executive
Deutsch LA
Cornell University, 2020
N/A
Communications
Arts, Entertainment & Media, Advertising, Communications & Marketing
Creative
Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Transfer Student, First Generation College Student
Video Highlights
1. No two days are alike in the advertising and media industry.
2. Account executives can influence conversations and suggest new ideas based on cultural changes and trends.
3. The role presents challenges in meeting client objectives, offering opportunities for creative problem-solving and collaboration within a team.
Transcript
What do you enjoy most about being in your current role?
What I enjoy most is that not every day is the same. This is a big reason why I'm very thrilled to be working in advertising and the adjacent media industry.
Culture changes. Young people especially bring in new ideas and conversations that previous generations either refused to speak about or are giving a new take on.
As an account executive, I have the power to dictate conversations with my internal teams and my clients. I can suggest to them, "Hey, this is something really cool that's happening in the world. Maybe we should do something about it."
Likewise, when our clients have goals and objectives they still want to reach, it's a fun challenge for me. I ask myself, "What are they asking me to do, and how can my team add to that and make it relevant in the current time?" That's been an amazing opportunity and just flat-out fun for me at my current workplace.