A Day In The Life Of An Account Executive At Deutsch LA
A day for this Account Executive "honestly varies," involving internal meetings to track project progress and client meetings to ensure satisfaction and analyze campaign results. The professional also conducts competitive research to inform creative pitches and bring "value to conversations," showcasing a proactive and strategic approach to the role.
Communication, Project Management, Data Analysis, Teamwork, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christopher Morales
Account Executive
Deutsch LA
Cornell University, 2020
N/A
Communications
Arts, Entertainment & Media, Advertising, Communications & Marketing
Creative
Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Transfer Student, First Generation College Student
Video Highlights
1. Varied daily tasks: An account executive's day includes internal team meetings to track progress, client meetings to ensure satisfaction and discuss campaign results, and independent research to track trends and competitors.
2. Collaboration and communication: Account executives collaborate with creatives and producers, gathering information and relaying client feedback to ensure projects stay on track and meet deadlines.
3. Strategic thinking and value addition: Even without direct design involvement, account executives contribute creatively by pitching ideas and leveraging market research to inform client conversations and campaigns.
Transcript
What does a day in the life of an account executive look like?
The day in the life of an account executive? It honestly varies. I like to say that not every day is the same, which I'm personally appreciative of in the workplace, in the industry that I'm in.
Typically, I would have meetings with my internal team. That would mean my creatives, my producers, just to make sure that we are tracking progress on all of our projects and meeting deadlines. If they have any questions about some of the things they're working on, I would take a pause in my day to collect those questions.
Then I go back to our clients and make sure that we can get responses in a relatively quick fashion. Likewise, I'm having meetings with clients. I'm making sure that they feel satisfied with the campaigns that we're working on.
For the campaigns that we've already finished, we are tracking data and results to discuss if those campaigns were successful or if they had some challenges. We also discuss the learnings from those challenges that we can apply into our next campaigns.
Otherwise, if I am not managing a specific campaign, I'm also doing my own research across different competitors for my clients. This is to make sure that we can track trends and the competition in general. This ensures that at the end of the day, I'm still bringing value to our conversations.
As an account executive, I may not be doing the physical design work, but I can still be creative in pitching ideas. I can at least know where I can take a discussion based on the ideas that have already been presented.