Main Responsibilities of a Director of Brand Partnerships at Neighborhood Goods
As Director of Brand Partnerships at Neighborhood Goods, Christine's main responsibilities include "sourc[ing] these brands," curating "what values they add," and negotiating mutually beneficial agreements for product placement across their physical and online stores. This involves relationship building, serving as a category expert, and designing models that ensure brand success within the Neighborhood Goods ecosystem.
Negotiation, Relationship Building, Business Development, Retail, Brand Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christine Waters
Director of Brand Partnerships
Neighborhood Goods
New York University, 2012
N/A
Entrepreneurship
Consumer Packaged Goods (CPG)
Sales and Client Management
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Develops and maintains relationships with brands of all sizes across various sectors (fashion, beauty, wellness, home goods, etc.) to curate product offerings for Neighborhood Goods.
2. Negotiates agreements with brands, determining a mutually beneficial model that includes a fixed monthly fee and a percentage of sales.
3. Serves as a category expert, advising on product placement and strategies to ensure brand success within the Neighborhood Goods ecosystem (physical stores and e-commerce).
Transcript
What are your main responsibilities within your current role?
My current role as the Director of Brand Partnerships at Neighborhood Goods involves working with brands of all different sizes and varieties. Whether it's fashion accessories, beauty, wellness, or home goods, I source these brands and curate the value they add. I determine why they would benefit the Neighborhood Goods ecosystem of brands.
My goal is to build relationships that support both our business and theirs. Essentially, this means setting up an agreement for the brand to sell their products in our store. Our model is to charge a fixed monthly fee for placement within our store.
We also take a portion of the sales from the product and the brand's sales once they are in our location. It's a bit of negotiating, curation, and a lot of relationship building and maintaining.
I also serve as a specialist or expert for the Neighborhood Goods customer across our various locations. We have three stores open today, as well as e-commerce, and a fourth store will be opening next month. My role is to be the category expert in these curations.
I work with brands of all sizes, designing terms that support their success within our stores.