Favorite Parts of Being a Director of Brand Partnerships at Neighborhood Goods
Christine, Director of Brand Partnerships at Neighborhood Goods, thrives on the "left brain, right brain" balance inherent in the role, enjoying both the creative aspects of curating brand stories and the analytical work of data analysis. The ability to significantly impact smaller brands' success, potentially "directly impact[ing] and influen[cing] the trajectory of their business," is particularly rewarding for Christine.
Brand Partnerships, Data Analysis, Creative Strategy, Business Development, Influencer Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christine Waters
Director of Brand Partnerships
Neighborhood Goods
New York University, 2012
N/A
Entrepreneurship
Consumer Packaged Goods (CPG)
Sales and Client Management
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. The role combines creative and analytical thinking, appealing to visual and data-driven individuals.
2. It offers opportunities to work with and significantly influence the success of smaller, emerging brands.
3. The work is fulfilling, allowing for a well-rounded and engaging experience without monotony.
Transcript
What do you enjoy most about being in your current role?
There are a few things I love about this role. I definitely appreciate the left-brain, right-brain balance where I can be both creative and analytical. I am a very visual person and love design.
I enjoy looking at a range of different products and curating a story to create an experience for the customer. Throughout my career, I also discovered I loved analyzing data and building reports.
This allows me to switch between those two sides of my brain and engage in both. It's a well-rounded experience, and you don't get bored or tired of one specific thing.
Aside from that, I really love working with brands of all sizes. I'm especially drawn to smaller, up-and-coming brands.
You have the ability to directly impact and influence their business trajectory by selecting them to be listed on your platform or sold in your stores. You have a lot of influence.
Anytime, especially at goop, brands have completely taken off due to their success and introduction there. It's really rewarding to be a part of that.