A Day in the Life of a Director of Brand Partnerships at Neighborhood Goods
A Director of Brand Partnerships and Business Development at Neighborhood Goods spends the workday in a highly collaborative and analytical manner, juggling "a lot of calls" with brand representatives and internal teams across marketing, e-commerce, retail, and finance. This role involves "constant contact" to analyze sales, customer trends, plan events, and curate product assortments, requiring a blend of relationship management and data-driven decision-making.
Communication, Cross-functional Teamwork, Data Analysis, Business Development, Project Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christine Waters
Director of Brand Partnerships
Neighborhood Goods
New York University, 2012
N/A
Entrepreneurship
Consumer Packaged Goods (CPG)
Sales and Client Management
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Works remotely, conducting many calls with brands and internal teams.
2. Collaborates cross-functionally with marketing, e-commerce, retail, and finance teams.
3. Analyzes sales and customer trends, plans events, and selects product assortments for in-store sales.
Transcript
What does a day in the life of a Director of Brand Partnerships and Business Development look like?
I work remotely, which means I'm on a lot of calls. Some are over video, and some are over the phone. Calls take up most of my day.
I spend a lot of time on brand outreach, having one-on-ones with brand directors and founders, and attending internal meetings. My role requires me to work cross-functionally.
This means I'm in constant contact with our marketing, e-commerce, and retail store associate teams. I also work with our accounting and finance teams. It's a very cross-functional position.
We spend a lot of time talking to the brands, but we also look at sales and store data every day, analyzing customer trends. We also do a lot of different events and brand activations to support marketing and brand awareness for these companies in stores.
This involves event planning and creative brainstorming. The final piece of my role is looking at the assortment and determining which styles will be sold in-store. I work with the brands to pick the best assortment for our customers.