Biggest Challenges Faced By A Director Of Brand Partnerships At Neighborhood Goods
Christine's biggest challenge as Director of Brand Partnerships is balancing the need for a "human touch" and personalized relationships with brands to create unique customer experiences with the demands of scaling a business efficiently. This requires finding the right balance between thoughtful relationship-building and implementing processes to work "smarter, not harder," a key aspect of their role within the retail industry.
Relationship Building, Project Management, Time Management, Scaling a Business, Client Relations
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Christine Waters
Director of Brand Partnerships
Neighborhood Goods
New York University, 2012
N/A
Entrepreneurship
Consumer Packaged Goods (CPG)
Sales and Client Management
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Balancing scaling a business with providing individualized attention to brands and customers.
2. The importance of human touch and relationship building in brand partnerships.
3. The need for efficient processes to maintain high-quality customer service while scaling operations.
Transcript
What is your biggest challenge in your current role?
That's a great question. My biggest challenge in my current role is that my position requires a lot of thought, care, and a human touch to be truly unique and special for the customer.
In the past, retail has been automated with many options run by systems, lacking a human eye or curation. A lot of my role is about relationship building and putting care and thought into each individual brand I work with.
So, the biggest challenge is having enough time and capacity to provide that level of care and involvement while scaling the business. It's important to be efficient with time and resources and implement processes that allow you to work smarter, not harder.
At the same time, you need to maintain that level of customer service for both the brands and your in-store customers. It's a tricky balance.