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Most Important Skills for a CEO at Latina Advocates

As a CEO at Latina Advocates, Carol believes "communication is key" and the number one skill to have, requiring the ability to simplify complex issues for different audiences and incorporating storytelling, relationship building, and persuasion; furthermore, managing multiple priorities under pressure and maintaining strong organization are also crucial due to the constant juggling of tasks and stakeholders.

Communication Skills, Leadership, Policy Analysis, Relationship Building, Time Management

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Carol Gonzalez

CEO

Latina Advocates

CSU Sacramento

​

Communications, Political Science, American Studies

Government & Public Sector

Consulting

HSI Grad, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, LGBTQ, First Generation College Student

Video Highlights

1. Communication skills are crucial, encompassing both written and verbal abilities to explain complex issues simply and adapt to different audiences.

2. Managing multiple priorities under pressure is essential, requiring the ability to switch between different tasks and clients effectively.

3. Organization is key to handling the constant flow of information and communicating effectively with various individuals in different roles.

Transcript

What skills are most important for a job like yours?

Communication is number one. It's key, both written and verbal. You have to be able to explain complex issues simply, but also be adaptable to your audience.

Sometimes, you need to discuss specific language, code, or technical details. Other times, you need to simplify it so people understand its importance and how they can get involved. I think that's the number one skill.

Subsets of this skill include analyzing policy and storytelling. Relationship building also comes with communication, as you need to learn how to persuade and connect with others about your work.

Managing multiple priorities under pressure is also very important. You might be working on one thing for one client and something completely different for another.

Now that I'm talking it out, being organized is also crucial because there's a lot going on. You have to manage it all and communicate effectively with everyone in different roles and spaces.

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