Most Important Skills For A Management Supervisor At A Tech Marketing Agency
Cameron, a Management Supervisor at a tech marketing agency, emphasizes that strong communication skills, both "formal and informal," are paramount, along with presentation skills and relationship management. The ability to view projects strategically, "taking a step back and looking at a project from like a 30,000-foot view," coupled with creativity and adaptability, are also crucial for success in their role.
Communication, Project Management, Presentation Skills, Relationship Management, Strategic Thinking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cameron Brown
Management Supervisor
Tech Marketing Agency
University of Tennessee
UCLA Anderson
Business Management & Admin
Advertising, Communications & Marketing
Sales and Client Management
Student Athlete
Video Highlights
1. Strong communication skills (both written and verbal) are essential for presenting ideas effectively to clients and leadership.
2. Relationship management and the ability to provide constructive feedback are crucial soft skills that can be developed through personal and professional interactions.
3. Project management skills, including the ability to think strategically and identify intermediary steps needed to achieve deadlines, are vital for success in this role.
Transcript
What skills are most important for a job like yours?
Communication is number one, both informal and formal. Presentation skills are also very crucial. Whenever you're presenting to a client or to executive leadership, you need to be able to get your ideas across succinctly.
One of our favorite maxims at my agency is "simplify, simplify, simplify." So, we've really pushed everyone to be able to get ideas across without being verbose. Presentation skills have been informal as well.
Part of that is relationship management: making sure you're checking with the right people at the right times. You need to know how to give negative feedback to one person and positive feedback to another. There are a lot of soft skills required, and I think those can be developed in your personal relationships.
These relationships offer opportunities to figure out how to talk to different people in different ways. Then there's organization and project management. You need to be able to take a step back and look at a project from a high-level view, like a 10,000-foot view.
Knowing you have to hit a deadline in three months, you need to determine the necessary steps and intermediary milestones to get there. Some of those skills are really important.
For most advertising agencies, I don't think all account people would say this, but I think being creative is really important. Your creative leads will respect you more if you have a creative eye and can provide constructive feedback.
Being strategic is also important. In account management at an advertising agency, you have to wear many different hats. Being good at a lot of things is probably better than being really great at just one.