Favorite Parts of Being a Management Supervisor at Tech Marketing Agency
Cameron, a Management Supervisor at a Tech Marketing Agency, most enjoys the "creative development" process, specifically the challenge of receiving a broad client brief and developing "crazy ideas" that push boundaries. The most rewarding aspect is pitching concepts that initially make clients uncomfortable, yet ultimately lead to buy-in—a testament to successful, award-winning work.
Communication, Creative Development, Project Management, Client Relations, Strategic Thinking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cameron Brown
Management Supervisor
Tech Marketing Agency
University of Tennessee
UCLA Anderson
Business Management & Admin
Advertising, Communications & Marketing
Sales and Client Management
Student Athlete
Video Highlights
1. Creative development and brainstorming: Cameron enjoys the initial stages of a project, where they interpret client briefs and develop creative concepts. This highlights the importance of creative thinking and problem-solving skills in this role.
2. Pushing boundaries and pitching innovative ideas: Cameron finds it rewarding to pitch unconventional ideas that challenge clients' expectations. This emphasizes the value of boldness and strategic risk-taking in the field.
3. Client collaboration and persuasion: Cameron describes the process of guiding clients toward accepting innovative ideas, showcasing the importance of strong communication and persuasion skills to achieve successful outcomes.
Transcript
What do you enjoy most about your current role?
I enjoy creative development. Before we're asked to produce anything, before we figure out costs, I like the process of getting a brief.
A client might say, "We've got this media buy for the Super Bowl. We want to do a 60-second ad spot and focus on our brand, not a product or service." They want to focus on what the brand stands for.
When they give us a wide box to color in, our creative directors can push boundaries. We get to dig into what will make sense for the audience watching the Super Bowl.
Then, they come up with crazy ideas that we pitch back. I think it's fun to see clients' brains working and massage them to the point where they're willing to say "yes."
That's the most fun part of the job. You pitch something ridiculous, and then it's bought. There's no bigger win for the agency than that.
We don't do work for awards, but the work that wins awards is the work that makes clients uncomfortable. So, it's really about pitching something that makes our clients uncomfortable, but that they'll ultimately buy.