Entry-Level Positions for Aspiring Account Coordinators
Numerous entry-level roles exist in advertising agencies, including "account coordinator," "junior strategist," and "junior art director" positions, offering a "great place to start" for undergraduates seeking diverse brand experience and career advancement. These roles provide exposure to various projects and allow individuals to build connections, potentially leading to roles within specific brands or across many different types of projects.
Entry-Level Jobs, Advertising Agencies, Account Management, Marketing Careers, Career Paths
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cameron Brown
Management Supervisor
Tech Marketing Agency
University of Tennessee
UCLA Anderson
Business Management & Admin
Advertising, Communications & Marketing
Sales and Client Management
Student Athlete
Video Highlights
1. Entry-level positions in advertising agencies include account coordinator, assistant account executive, junior strategist, junior creative director, junior art director, and business development coordinator.
2. Agencies offer exposure to various brands, allowing for diverse project experience and networking opportunities.
3. An agency is a good starting point for undergraduates interested in advertising or marketing because of the variety of roles and the opportunity to make connections that can lead to work at a brand or other agencies.
Transcript
What entry-level positions are there in this field that an undergraduate college student might want to consider?
Depending on how you want to enter advertising, there are different roles. As an account person, there's an account coordinator role, or in some places, it's an assistant account executive.
These individuals will sometimes manage someone else's calendar. They often manage disclosing people with NDAs, tracking timelines, and setting up meetings. They're really like a fly on the wall, and then they'll start getting bits of projects handed off to them.
They'll grow and become account executives, and from account managers to account supervisors. There's a path, and it's a lot of climbing.
If you want to get into strategy, there are junior strategist roles. From a creative perspective, there are junior creative directors and junior art directors. There are also typically business development roles at an agency, pitching new business.
So you might have a business development coordinator role. There are a lot of entry-level opportunities because there's a lot of work to do.
For people coming out of undergrad interested in advertising or marketing in general, an advertising agency is a great place to start. You get exposure to, let's say, five different brands at a time. Then you can make connections and go work at one of those brands. Or, you have experience working on all types of projects, so you can work for really any brand.