What a Go-to-Market Enablement Director at a Software Company wishes they had known before entering the Software industry
Caitlin wishes someone had stressed the importance of prioritizing "just in time" delivery over perfection, especially when transitioning from sales to a go-to-market enablement role because often "nobody really cares how elegant or how beautifully wrapped things are" as long as the essential information reaches the right people when they need it. The key takeaway is to embrace "good enough" to avoid holding up valuable initiatives.
Go-to-Market Enablement, Individual Contributor to Leadership, Efficiency, Prioritization, Practicality
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Traits
Caitlin Bercha
Director, GTM Enablement & Productivity
Software Company
Cal Poly SLO
MBA - University of San Diego
English, Writing & Education
Technology
Business Strategy
None Applicable
Video Highlights
1. Don't let perfection get in the way of good enough: Prioritize delivering value and information to the intended audience in a timely manner, rather than striving for unattainable perfection.
2. Just-in-time delivery is often perfect: Focus on providing information when it's needed most, understanding that elegance and perfect packaging are secondary to timely accessibility and consumption.
3. Transitioning from individual contributor to enablement: As you move from a sales role to enablement, be mindful of holding up projects in pursuit of perfection.
Transcript
What have you learned about this role that you wish someone had told you before you entered the industry?
Here's what I wish I would have known. I wish someone would have told me years ago, and I think this kind of applies to a lot of the work that I've done: Don't let good and don't let perfection get in the way of good enough.
Earlier in, when I first transitioned out of being an individual contributor, where I was carrying a bag and a frontline salesperson, as I was transitioning into my very first go-to-market enablement role, I often held up initiatives, held up projects because I thought, "It's not ready for prime time yet."
And what I've found is often, just in time is absolutely perfect. Just in time, meaning, nobody really cares how elegant or how beautifully wrapped things are.
This isn't to say I'm a proponent of being sloppy, but I am a proponent of getting what needs to be known out to the people that need it, when they need it, and in a way that they can consume it.
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