Main Responsibilities Of A Director GTM Enablement And Productivity At A Software Company
Caitlin's primary responsibility as a Director, GTM Enablement & Productivity at a Software Company is to "operationalize and bring to life" the company's go-to-market strategy for the field organization, which includes sales, pre-sales, solutions architects, and customer success. This involves providing the "knowledge, skills, process and tools" necessary for everyone to perform their jobs effectively and achieve organizational goals outlined in the annual go-to-market strategy.
Go-to-Market Strategy, Enablement, Sales, Customer Success, Operationalization
Advizer Information
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Job Title
Company
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Grad Programs
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Caitlin Bercha
Director, GTM Enablement & Productivity
Software Company
Cal Poly SLO
MBA - University of San Diego
English, Writing & Education
Technology
Business Strategy
None Applicable
Video Highlights
1. Operationalizing and bringing to life the company's go-to-market strategy for the go-to-market field organization.
2. Supporting frontline sales people, pre-sales support (sales engineers), solutions architects, and customer success managers.
3. Providing the knowledge, skills, processes, and tools necessary for the go-to-market team to perform their jobs effectively.
Transcript
What are your main responsibilities within your role?
Within my role, my primary responsibility is to operationalize and bring to life my company's go-to-market strategy for our field organization. This includes all of our frontline salespeople.
It also encompasses pre-sales support, such as sales engineers, solutions architects, and customer success managers. Really, what that looks like is providing the knowledge, skills, processes, and tools necessary for everyone to do their jobs. This ensures they meet the organization's needs as dictated by the annual go-to-market strategy.
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