A Day In The Life Of A Director Go To Market Enablement At A Software Company
A day in the life of a GTM enablement and productivity director is anything but monotonous; as Caitlin puts it, "every day looks a little bit different," with time spent collaborating with PhD-level data scientists to develop accessible training, uncovering winning sales strategies, and conducting "really extensive research" on the competitive landscape. This dynamic nature, driven by a variety of responsibilities, is precisely what makes the role so engaging.
Sales Enablement, Training, Research, Best Practices, Communication
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Caitlin Bercha
Director, GTM Enablement & Productivity
Software Company
Cal Poly SLO
MBA - University of San Diego
English, Writing & Education
Technology
Business Strategy
None Applicable
Video Highlights
1. Collaborating with subject matter experts (often PhD-level data scientists) to create technical training for non-technical field teams.
2. Identifying and sharing best practices from successful sales professionals, including deal-closing strategies and effective messaging.
3. Conducting market research on competitors.
Transcript
What does a day in the life of a GTM enablement and productivity director look like?
Strange. Every day looks a little bit different. I know that sounds like something you hear often, but it's true. Each day presents unique challenges and tasks.
Some days, I spend a lot of time with our subject matter experts, who are often PhD-level data scientists. I help them parse together technical training for our non-technical field.
Other times, I'm unearthing best practices from sales professionals who have closed deals or used specific, resonating messaging. I also conduct extensive research on our competitors in the marketplace.
I wish I could say it was just one thing, but that's why I love what I do. Every day truly is a little bit different.
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