Most Important Skills for a Senior Account Manager at Movio
Caitlin, a Senior Account Manager at Movio, emphasizes that "attention to detail" and strong organizational skills are crucial for client-focused work. Proficiency in Excel and comfort interpreting data are also highlighted as essential "hard skills" for a data-driven marketing career, allowing for effective campaign suggestions.
Client Communication, Data Analysis, Organizational Skills, Microsoft Excel, Attention to Detail
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Caitlin (Klein) McMahon
Senior Account Manager
Movio
University of Southern California
UCLA Anderson School of Management - MBA
Advertising, Public Relations
Arts, Entertainment & Media
Strategic Management and Executive
None Applicable
Video Highlights
1. Attention to detail is crucial for client-side work.
2. Strong Excel skills and data analysis are important for data-driven marketing.
3. A combination of soft skills (organization) and hard skills (Excel, data analysis) are valuable.
Transcript
What skills are most important for a job like yours?
Definitely. Attention to detail is a huge part of working with clients. My whole career has focused on the client side, and being organized and paying attention to detail will really take you far.
Learning how to use Excel and feeling comfortable with numbers is really helpful when you go into a more analytical career. You'll be looking at different data sets, so it's important to feel comfortable interpreting what that data is telling you. This allows you to make suggestions for campaigns in order to run data-driven marketing.
I think those are really important soft and hard skills to be building. We love learning Excel, don't we?
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