Career Path of a Senior Account Manager at Movio
Caitlin's career began with a public relations and marketing focus at the University of Southern California, fueled by a passion for "storytelling" in the entertainment world, leading to a first job in film and television public relations after a relevant internship. This transitioned into data analytics and marketing at a software company serving theater chains and studios, showcasing a strategic career shift towards the marketing side of the entertainment industry.
Public Relations, Marketing, Data-Driven Marketing, Entertainment Industry, Campaign Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Caitlin (Klein) McMahon
Senior Account Manager
Movio
University of Southern California
UCLA Anderson School of Management - MBA
Advertising, Public Relations
Arts, Entertainment & Media
Strategic Management and Executive
None Applicable
Video Highlights
1. Caitlin majored in public relations and minored in marketing in college, which reflects her interest in the marketing and PR side of the entertainment world.
2. She gained valuable experience through various internships in public relations, including fashion, talent, TV, and film, which helped her land her first job.
3. Her career path demonstrates a willingness to transition between different roles (film department to data analytics and marketing), showcasing adaptability and a pursuit of diverse skills within the industry
Transcript
Q1: Career path
Hey Caitlin, could you walk me through your career path? Start with your experiences in college, any internships or jobs you had prior to your current role. Specifically, could you hone in on how you landed that first job?
Definitely. My career really started when I went to undergrad at the University of Southern California. I majored in public relations and minored in marketing. I really always wanted to be on that marketing PR side of things in the entertainment world, as I love storytelling.
I did a variety of different internships during my college experience, all really in public relations. These ranged from fashion for one semester to the talent side of public relations, to TV, and different in film. My first career out of college was from my last internship, where I worked in the film department.
I took on that role right after I graduated and was able to work in their film, TV, and content department, working with different clients from networks and studios. Then I decided I really wanted to go a little bit into the marketing side. So I moved over to a data analytics and marketing campaign software company. That company really focused on working with theater chains and studios, creating software to help with campaign management and create great campaigns using data-driven marketing.
Amazing. Thank you.
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