What a Winery Owner at Crux Winery Wishes They Had Known Before Entering the Wine Industry
Brian, proprietor and general manager at Crux Winery, learned the difficulty of marketing and selling wine in a competitive market where it is considered "a luxury product," not a necessity. Better understanding the inherent sales challenges before entering the industry would have been beneficial.
Marketing, Sales, Luxury Goods, Competitive Environment, Customer Relations
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Brian Callahan
Proprietor and General Manager
Crux Winery
Cal Poly - San Luis Obispo
N/A
History, Art History
Food, Beverages & Alcohol
Sales and Client Management
Worked 20+ Hours in School, Greek Life Member, Student Athlete
Video Highlights
1. The wine industry is highly competitive, requiring effective marketing and sales strategies.
2. Wine is considered a luxury product, meaning customers may have limited budgets to allocate towards it.
3. Understanding the challenges of selling wine is crucial for success in the industry.
Transcript
What have you learned about this role that you wish someone had told you before entering the industry?
These are the challenges of marketing and selling wine in such a competitive environment. You're trying to get in front of customers who may have limited resources to spend on wine.
It is a luxury product; it's not your basic food and shelter. Understanding the challenges around selling wine would certainly have been something I would have been better off with being more informed about.