Most Important Skills for a Sales Development Associate at Green Street Advisors
For a Sales Development Representative role, Brandon emphasizes three key skills: grit, determination, and communication, noting that "you only have about 10 seconds...to really get someone interested"; mastering effective and timely communication, especially when facing objections, is crucial, along with building resilience through experience to develop "grit."
Sales, Communication Skills, Resilience, Grit, Entry-Level
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Brandon Sechrist
Sales Development Associate
Green Street Advisors
Chapman University
University of Iowa: MBA
Communications
Real Estate
Sales and Client Management
Video Highlights
1. Grit is a crucial skill for Sales Development Representatives (SDRs), developed through experience and putting oneself out there.
2. Resilience and determination are necessary to overcome objections, understanding that objections are to the message, not personal.
3. Effective communication, delivered in a timely, clear, and concise manner within the first 10 seconds, is essential for capturing someone's interest.
Transcript
What skills are most important for a job like yours?
When it comes to sales, and specifically being an SDR, I think you need three big skills. The first is grit, which you learn through experience and putting yourself out there.
For us, I think someone with a lot of grit and determination is key. The second skill you need is resilience to get through objections. Just because someone objects, they're not objecting to you personally.
They're objecting to what you're saying on the phone or via email. This leads to my last skill, which is communication. My undergraduate degree was in communication, and I think it's about being timely and effective.
You only have about 10 seconds over the phone to really get someone interested in what you're talking about. If you can do that in a clear and concise manner, those three skills all come into play on a day-to-day basis for an SDR job like this.