Main Responsibilities of a Sales Development Associate at Green Street Advisors
As a Sales Development Associate, main responsibilities fall into three key areas: outreach via calling to identify prospects who are a good fit for Green Street's product, emailing around "50 to 60 emails a day" to generate interest, and strategic prospecting during and after peak business hours to discover potential clients, especially those in real estate development and private equity.
Sales Prospecting, Client Outreach, Communication Skills, Real Estate Industry, Business Development
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Brandon Sechrist
Sales Development Associate
Green Street Advisors
Chapman University
University of Iowa: MBA
Communications
Real Estate
Sales and Client Management
Video Highlights
1. Outreach through calling to prospects unfamiliar with Green Street to determine if they are a good fit for the product or service.
2. Sending 50-60 emails daily to new people to gauge their interest in Green Street, targeting those in real estate development and private equity.
3. Prospecting during 'golden hours' to reach people when they are most likely working and at their desks, followed by identifying new potential clients outside of those hours.
Transcript
What are your main responsibilities within your role?
My role entails three buckets. One is calling, so I'm calling and reaching out to prospects who probably don't know Green Street. As prospecting goes, we want to make sure they're a good fit for using our product or service. Calling is a way of outreach.
Emailing is the second way. On average, you're probably sending 50 to 60 emails a day to new people, trying to gauge their interest. Green Street's big use cases are anyone in real estate development or private equity.
That's how Green Street reaches out to new prospects to get them interested via phone or email. This leads me to the third bucket, which is prospecting. We call it the "golden hours" – the business day. You want to reach out to people then because that's when they're working and at their desks. After those golden hours, you want to be finding these new people, and that's what we call prospecting.