Biggest Challenges For A Sales Development Associate At Green Street Advisors
Brandon from Green Street Advisors identifies handling objections as the biggest challenge as a Sales Development Representative because it is a daily occurrence that requires "grit and determination" to overcome. However, Brandon notes that successfully navigating objections is also "the most rewarding" part of the role because the work put in allows one to move forward in the sales process.
Sales Objections, Resilience, Communication Skills, Grit and Determination, Overcoming Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Brandon Sechrist
Sales Development Associate
Green Street Advisors
Chapman University
University of Iowa: MBA
Communications
Real Estate
Sales and Client Management
Video Highlights
1. Handling objections is the biggest challenge, requiring training and a direct approach.
2. Grit and determination are crucial skills for Sales Development Representatives (SDRs) to persevere through frequent objections.
3. Overcoming objections is challenging yet rewarding, demonstrating progress and the value of the work invested.
Transcript
What is your biggest challenge in your role?
The biggest challenge by far is handling objections. That's a big thing we train about here at AT for SDRs: when someone tells you they're not interested, are too busy, or something similar, how do you handle that? There are ways to handle it.
That's the hardest part because you get objections daily. This isn't something anyone shies away from, or that anyone is better at or hiding from. You just have to face it head-on.
That's why grit and determination are probably two of the biggest skills you need. You just have to keep going, plowing ahead, and move on to the next one if they're really just not interested.
Being able to handle those over the phone or via email is critical. It's definitely the most challenging part, but also the most rewarding. Because once you can overcome those objections, you realize the work that you've put in. You've actually gone from maybe starting at point A and now you're at point B or C because you handled those objections accordingly.