What Type Of Person Thrives In The Beverage Industry, According To Monster Energy Head Of Strategic Planning
Blake, Head of Strategic Planning at Monster Energy, highlights the importance of relationship-building in the beverage industry, stating that "it's not what you know, it's who you know." Success requires individuals who "enjoy building relationships," whether interacting with store owners or executives, to secure brand presence and priority within the competitive beverage market.
Networking, Relationship Building, Communication, Sales, Executive Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Blake Britten
Head of Strategic Planning
Monster Energy Company
University of Michigan, 2006
UCLA Anderson, MBA
Engineering - Industrial
Consumer Packaged Goods (CPG), Food, Beverages & Alcohol
Business Strategy
Honors Student, Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. People who thrive in this industry enjoy building relationships.
2. Networking is crucial for success, whether at the frontline or executive level.
3. Building meaningful relationships is key to getting increased brand presence and share of mind within the industry.
Transcript
How would you describe people who typically thrive in this industry?
Hi voters, people that enjoy other people and building relationships. You'll hear it in a lot of industries that it's not what you know, it's who you know. I think this industry is particularly important when it comes to that.
Whether you are a frontline salesperson working with a store owner of a small convenience store to build that relationship and get increased space or presence for your brands, or you are working with an executive at one of the cocoa bottlers. The goal is to get share of mind with them and have your portfolio prioritized within their broad portfolio.
It really is about building those meaningful relationships. The people that really do well embrace that and enjoy it naturally.