Favorite Parts Of Working In The Beverage Industry As A Head Of Strategic Planning
Blake, Head of Strategic Planning at Monster Energy, enjoys the beverage industry's "highly dynamic" nature and rapid innovation, describing it as "one of the coolest industries" due to the constant evolution of consumer expectations and the ease of launching and scaling new products. The fast-paced environment and continuous need for strategic adaptation are key aspects that appeal to their business background.
Fast-Paced Environment, Innovation, Dynamic Industry, Strategic Planning, Consumer Trends
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Blake Britten
Head of Strategic Planning
Monster Energy Company
University of Michigan, 2006
UCLA Anderson, MBA
Engineering - Industrial
Consumer Packaged Goods (CPG), Food, Beverages & Alcohol
Business Strategy
Honors Student, Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. The beverage industry is a fast-moving, high-margin business.
2. Constant innovation is crucial due to evolving consumer expectations and new market entrants.
3. The dynamic nature of the industry offers diverse challenges and opportunities for professionals.
Transcript
What do you enjoy most about being in the beverage industry?
It's super fast. I margin business, you know, as social media and access to distribution and things like that continue to innovate, it kind of gets easier to theoretically launch and scale a beverage.
There are a ton of new entrants. Consumer expectations and needs continuously evolve. So, I think it's just that it's highly dynamic. Every day is different.
How you think about and approach the category and the industry is different. As a nerd and someone who went to business school, you think about the dynamics of a category or an industry. This is one of the coolest industries you get to work with, just because of the pace at which it moves and innovates.