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Who Thrives In Consumer Startups According To A CEO And Co-Founder At Wild One

In the consumer startup world, flexibility and comfort with ambiguity are key to success, as "things are not always gonna go according to plan," requiring adaptation to shifting priorities and changing internal and external conditions. This adaptability is a crucial trait for thriving in such a dynamic environment.

Flexibility, Adaptability, Ambiguity Tolerance, Prioritization, Problem-Solving

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Bill Wells

CEO & Co-Founder

Wild One

University of Pennsylvania

UCLA Anderson MBA

Economics

Apparel, Beauty, Retail & Fashion, Consumer Packaged Goods (CPG)

Entrepreneurship and Business Owner

Student Athlete

Video Highlights

1. Flexibility and adaptability are crucial for success in the consumer startup world.

2. The ability to handle ambiguity and changing priorities is essential.

3. Be comfortable with evolving internal and external conditions

Transcript

Q8: Who thrives in industry?

How would you describe people who typically thrive in this industry?

Let's define "industry" here as a consumer startup. I think one critical thing to thriving in the startup world, particularly consumer product startups, is being really flexible and comfortable with ambiguity.

Things are not always going to go according to plan. You're going to have to adapt and evolve, and priorities will shift. You have to be really comfortable with adapting to those changing internal and external environment conditions.

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