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Main Responsibilities of a CEO and Co-Founder at Wild One

As CEO and Co-Founder, Bill's main responsibility is "setting our business strategy and mission," enabling the team to achieve it through strong team building and organizational design. This involves a horizontal approach, working across all departments—from sales and marketing to product development—at a mid-level of detail to ensure progress toward goals, while collaborating with the co-founder to specialize in areas like finance and sales.

Executive/Leadership, Teamwork, Strategic Planning, Business Strategy, Recruiting

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Bill Wells

CEO & Co-Founder

Wild One

University of Pennsylvania

UCLA Anderson MBA

Economics

Apparel, Beauty, Retail & Fashion, Consumer Packaged Goods (CPG)

Entrepreneurship and Business Owner

Student Athlete

Video Highlights

1. Setting the business strategy, mission, and vision, and enabling the team to accomplish them.

2. Team building, recruiting, and organizational design to ensure everyone works towards the same goals.

3. Working with all departments (sales, marketing, creative, finance, supply chain, product development) to ensure progress towards goals, collaborating with the co-founder on specific areas of expertise

Transcript

What are your main responsibilities within your current role?

As a CEO and founder, you really wear many hats. I'm ultimately responsible for the success and performance of the business. My primary role is setting our business strategy, mission, and vision, and enabling our team to accomplish that.

No one person can do it all themselves, so I need to set our whole team up for success. Team building, recruiting, and organizational design are a big part of my role. It's key to focus on making sure everyone is working towards the same goals.

This includes working together and cross-functionally to accomplish our objectives. By nature of my role, I'm very horizontally focused. I work with all our different teams and departments, from sales to marketing, creative to finance, supply chain, and product development.

As opposed to going super deep into each one, which is the responsibility of each team, I'm at a middle level of detail. This ensures things are progressing and we're making progress towards our goals.

With my co-founder, she specializes in product development and supply chain. I go a little deeper into finance, sales, and marketing. That's how we've set things up.

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