Main Responsibilities of a Sales Executive at PrimePay
Bianca, a Sales Executive at Prime Pay, focuses on the small-to-mid-market space, selling "hundreds of products" that help employers manage employees from hire to retire, partnering with CPAs, bankers, and benefits brokers to become "an extension of their business." A key aspect of the role involves building trust and partnerships through creative relationship-building, including "taking partners to lunch and out to dinners," and using fun activities like Topgolf to generate leads.
Sales, Business Development, Networking, Client Relationship Management, Partnership Building
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Bianca Reanna
Sales Executive
Top 10 Technology Company
University of Arizona 2019
N/A
Finance, Marketing
Recruitment, HR & Related Professional Services, Technology
Sales and Client Management
Scholarship Recipient, Took Out Loans, Transfer Student
Video Highlights
1. Building and maintaining strong partnerships with CPAs, bankers, and benefits brokers is crucial for success.
2. The sales process involves identifying clients' needs, proposing solutions (from a wide range of products), and building trust for repeat business.
3. There are many creative ways to generate leads and build relationships, such as taking partners to lunch, Topgolf, or even getting your nails done together.
Transcript
Your main responsibilities within your current role.
I'm now at PrimePay, where I've been for about seven and a half months. We are the largest privately held payroll and HR vendor in the US.
My focus is the small to mid-market space, which includes companies with one to 500 employees. I don't sell enterprise-level accounts, but if an opportunity exceeds 500 employees, I pass it to an enterprise partner, and we split the revenue.
I continue to partner with CPAs, and now also work with bankers and health and benefit brokers. My goal is to act as an extension of their businesses, enabling them to offer more products to their clients.
We provide solutions to help employers manage their employees from hiring to retirement. This includes payroll, hiring and recruiting software, compliance services, workers' compensation insurance, and retirement services, among many other products.
Building trust with partners is crucial for referrals, just as it was in my previous role. When referrals aren't consistent, I use cold calling and in-person visits to book meetings. In these meetings, I help employers identify areas for improvement in their human capital management processes and then offer products to address those gaps.
My favorite part of the job is building partnerships. While it takes time, it's a lot of fun. I enjoy taking partners out to lunch and dinner, getting to know them better.
I'm a people person, so these interactions are very rewarding. There are also creative ways to build relationships, like taking partners to Topgolf or even getting manicures together. It’s about having fun while connecting.
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