Most Important Skills for a Marketing Strategy Consultant and Entrepreneur
Athena, a marketing and strategy consultant, emphasizes the importance of "being comfortable with being uncomfortable" given the daily variability in their work. Furthermore, continuous learning is crucial for success, as "nobody knows everything about everything," requiring constant research and information gathering to excel in the consulting field.
Communication, Problem-Solving, Resilience, Adaptability, Continuous Learning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Athena Liao
Mktg. & Strategy Consultant, Entrepreneur
Independent Consulting Firm
Yale, 2012
UCLA Anderson School of Management, MBA
Psychology
Consulting & Related Professional Services
Entrepreneurship and Business Owner
Scholarship Recipient, Student Athlete
Video Highlights
1. Embrace discomfort and adapt to unpredictable daily tasks.
2. Cultivate a growth mindset and continuously seek new knowledge.
3. Conduct thorough research to enhance service quality as a consultant.
Transcript
What skills are most important for a job like yours?
I would say everybody says this, but be comfortable with being uncomfortable. That's more of a life thing people should strive towards.
This is because every day is different. You don't necessarily have structured responsibilities or anything like that.
Secondly, I would definitely say be open to learning. I've been doing marketing for a long time, but I'm still learning every day. You should accept that nobody knows everything.
So definitely always do your research and try to get as much information as possible about whatever you're trying to learn. This will help you as the person providing the service, be able to do that much better at your job of being a consultant.