Entry-Level Positions For Aspiring Marketing Professionals
Athena, a marketing and strategy consultant, highlights the diverse entry-level options in marketing for undergraduates, including "community manager," "content creation," "ad manager," and "media planner," also noting the valuable experience gained from roles like Business Development, which, while not strictly marketing, contributes to "the puzzle." The wide array of possibilities allows for exploration of different facets within the field.
Marketing, Sales, Communication, Entry-Level Jobs, Business Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Athena Liao
Mktg. & Strategy Consultant, Entrepreneur
Independent Consulting Firm
Yale, 2012
UCLA Anderson School of Management, MBA
Psychology
Consulting & Related Professional Services
Entrepreneurship and Business Owner
Scholarship Recipient, Student Athlete
Video Highlights
1. Many entry-level marketing roles exist, including community management (social media or email), content creation, ad management, media planning, and business development.
2. Early career experience in areas like ad management and media planning can be valuable.
3. Diverse experiences across different marketing roles provide a strong foundation for career advancement.
Transcript
What entry-level positions are there in this field that an undergraduate college student might consider?
As I just mentioned in the previous question, there are many different buckets that fall under marketing. The good news is there are tons of options if you want to get involved in marketing.
You could be a community manager, which could specifically be social media or email marketing. You could do content creation, or be an ad manager or media planner.
Both of those were something that I did early on in my career. And then even over to the sales side, like Business Development, you'll learn a lot about lead generation and things like that. These aren't necessarily directly marketing per se, but it's an important piece that sort of works together in that puzzle.
Everything affects each other. I think as much experience as you can get doing different jobs is great, and there are a lot of options.