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Significant Career Lesson From A Product Designer At A Non-Profit Education Company

A key lesson learned as a Product Designer is that the value of the role is best understood through demonstration, particularly by sharing user interviews. "They will not understand it until they actually see it for themselves" and hear directly from users, which then illuminates the insights and impact of product design on the team's work.

Product Design, User Research, Communication, Collaboration, Demonstrating Value

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Ashley McWilliams

Product Designer

Non-profit education company

Arkansas State University

Engineering, IT, Math & Data

Education, Nonprofit, Foundations & Grantmaking

Product / Service / Software Development and Management

Scholarship Recipient, Worked 20+ Hours in School, First Generation College Student

Video Highlights

1. The importance of demonstrating the value of a Product Designer's role through user interviews.

2. The challenge of explaining the benefits of Product Design to non-design team members.

3. The 'light bulb moment' when stakeholders understand the impact of user research on product development.

Transcript

What is one lesson that you have learned that has proved significant in your career?

No matter how many times I explain my role or how much it will benefit our product teams, they won't understand it until they see it for themselves. Usually, they need to hear one of the interviews I do with a user, and then the light bulb comes on.

"Oh, this is... I didn't know that," they'll say. That's when the value is finally seen.

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