A Day In The Life Of A Communications Strategist At University Affiliated Health Nonprofit
A communication strategist's day involves routine tasks like "plot[ting] out social media posts" and preparing two weekly newsletters, but the role's variability is key; this includes reacting to urgent requests, such as "promot[ing] a story right on the go," and proactively analyzing data to suggest improvements, including exploring AI integration.
Communication, Social Media, Data Analysis, Project Management, Digital Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Traits
Apoorvaa Mandar Bichu
Communications Strategist
University affiliated health nonprofit
Creighton University
Masters of Science in Journalism from Northwestern University
Creative Writing, Journalism
Nonprofit, Foundations & Grantmaking, Advertising, Communications & Marketing
Communication and Marketing
International Student, Immigrant, Transfer Student
Video Highlights
1. Develops and implements social media strategies, scheduling daily posts using a content calendar.
2. Creates and distributes two newsletters weekly, managing the content and distribution process.
3. Analyzes communication data and explores innovative strategies such as AI integration to improve communication effectiveness. Responds to urgent requests and adapts to changing communication needs
Transcript
What does a day in the life of a communication strategist look like?
The first thing I usually do is check my social media calendar. I plot out my social media posts for the day.
We have two newsletters that go out at different points in the week. Usually on Tuesdays, I prepare the newsletter for Wednesday. On Fridays, I prepare the newsletter for Monday.
Those are my set responsibilities every day. But because it's such a varied field, there are always responsibilities that pop up. Someone's story might come out, and I have to promote it right on the go.
There might be a report deadline, and then I have to work on the communications report. Sometimes I also look at the analytics and come up with ways we can change things. We consider what innovation we can use, perhaps incorporating AI into our summaries.
Advizer Personal Links
www.callme-apps.com, Instagram: apoorvaab