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What Type Of Person Thrives In The Marketing Industry According To A Marketing Associate At Knauss School Of Business

To thrive in the marketing industry, especially in roles like content creation or account management, one must "just gotta do it" and "take like a leap of faith" by consistently creating content and monitoring results. Antonio emphasizes the importance of actively starting and maintaining a consistent online presence while diligently tracking performance and brand positioning to achieve success in the field.

Taking Initiative, Consistency, Data Monitoring, Brand Positioning, Adaptability

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Antonio Flores

Marketing Associate

University of San Diego, Knauss School of Business

California State University Long Beach

MBA with concentration in Marketing from University of San Diego

Film, Media Arts, Visual Arts

Advertising, Communications & Marketing

Communication and Marketing

Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, LGBTQ, First Generation College Student

Video Highlights

1. Taking a leap of faith and just starting is crucial in marketing, as there won't be a clear sign to begin.

2. Consistency is key to thriving in the marketing industry.

3. Monitoring results and brand positioning are important for success as a marketer.

Transcript

How would you describe people who typically thrive in this industry?

It's funny, I just saw a TikTok. It was this girl listing things no one tells you when you become a content creator.

No one's going to tell you to start making videos. There's not going to be a sign that you're going to be a content creator, an influencer, or an account manager.

You just have to do it. You have to start posting. You have no idea if it's going to work.

You really just have to take a leap of faith. If you stay consistent, monitor your results, and track your positioning as a brand and as a manager, then you're going to do great.

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