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Most Important Skills For A Marketing Associate At University Of San Diego Knauss School Of Business

Antonio, a Marketing Associate at the University of San Diego's Knauss School of Business, emphasizes that time management and self-discipline are crucial for success in social media and digital marketing, particularly drawing from experience as a freelance worker where "you gotta do what you gotta do" to find clients, organize shoots, and deliver content effectively and in a timely manner. Though prioritizing comfort and rest is important, Antonio highlights the need to "put on your big boy pants" and motivate oneself to work, even on weekends.

Time Management, Self-Discipline, Freelancing, Digital Marketing, Motivation

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Antonio Flores

Marketing Associate

University of San Diego, Knauss School of Business

California State University Long Beach

MBA with concentration in Marketing from University of San Diego

Film, Media Arts, Visual Arts

Advertising, Communications & Marketing

Communication and Marketing

Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, LGBTQ, First Generation College Student

Video Highlights

1. Time management and self-discipline are crucial for social media and digital marketing, especially in freelance roles.

2. Proactive client acquisition and self-promotion are essential for success in this field.

3. Organization is key to managing shoots, editing content, and ensuring client satisfaction.

Transcript

What skills are most important for a job like yours?

I think the most important skills for social media marketing or digital marketing in general are time management and self-discipline. This is especially true as a freelance worker. Before I went back to school, I really had to push myself to find clients and to pitch myself.

I also had to put in the work to organize all of our shoots and edit the content in a timely manner. It was important to make sure everything was organized for the client. I think a lot of it comes down to being a grownup and doing what you need to do.

Sometimes I just want to rest on the weekend, so I try to adjust things. I try to get comfortable on the couch with a blanket, or even in bed if it's one of those mornings. But I get comfortable and then I put myself to work.

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