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Main Responsibilities of a Marketing Associate at University of San Diego Knauss School of Business

As a Marketing Associate at the Knauss School of Business, a main responsibility is event promotion, especially preparing content for the "September rollout" and highlighting school events. The role involves pre- and post-event outreach, which includes managing student engagement on Instagram through "ask me anything" sessions to ensure students "have the right information and that they know where to go."

Event Promotion, Content Preparation, Social Media Engagement, Student Outreach, Information Dissemination

Advizer Information

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Traits

Antonio Flores

Marketing Associate

University of San Diego, Knauss School of Business

California State University Long Beach

MBA with concentration in Marketing from University of San Diego

Film, Media Arts, Visual Arts

Advertising, Communications & Marketing

Communication and Marketing

Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, LGBTQ, First Generation College Student

Video Highlights

1. Event promotion: Preparing content for the upcoming school year, specifically for a September rollout, which includes highlighting school events.

2. Pre and post-event outreach: Engaging with students before and after events to maximize engagement and gather feedback.

3. Student communication: Managing student inquiries through platforms like Instagram's 'Ask Me Anything' to ensure students have the necessary information and guidance.

Transcript

What are your main responsibilities within your role?

My main responsibilities as a marketing associate involve a lot of event promotion. Since it's summer, we're gearing up for the next school year and prepping all of our content for a September rollout.

We're highlighting some school events and I do a lot of promotion leading up to them. I also handle pre and post-event outreach.

On our Instagram, we use an "Ask Me Anything" box. If students have questions, I'm the one who answers them on camera, or sometimes one of my coworkers. We make sure students have the right information and know where to go.

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