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Entry-level Positions for Aspiring Digital Marketing Associates at University of San Diego

For aspiring marketers, Antonio suggests freelancing to build a strong portfolio with demonstrable results like "views, followers, engagement," and recommends leveraging opportunities like a teaching assistant position with a marketing professor for free lectures and tuition benefits. In particular, Antonio suggests pitching to local business like coffee shops or hair stylists so that one can "become their in-house, um, like little social media, Instagram, uh, manager, and just start from there."

Freelancing, Social Media Marketing, Entry-Level Positions, Resume Building, Digital Marketing

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Antonio Flores

Marketing Associate

University of San Diego, Knauss School of Business

California State University Long Beach

MBA with concentration in Marketing from University of San Diego

Film, Media Arts, Visual Arts

Advertising, Communications & Marketing

Communication and Marketing

Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, LGBTQ, First Generation College Student

Video Highlights

1. Freelancing is an effective entry-level strategy for digital or social media marketing. Building a client roster and showcasing metrics like views, followers, and engagement in a portfolio or resume can significantly enhance career prospects.

2. Consider a teaching assistant position with a marketing professor. While it may involve grading, it offers the benefit of attending lectures and learning valuable content for free. Additionally, the school may cover a portion of tuition for participating in the program.

3. Pitching services to local businesses like coffee shops or hair salons to manage their social media presence is a great starting point. Gaining experience with one client and then expanding to others is a practical way to build a career in social media management.

Transcript

What entry-level positions are there in this field that an undergraduate or graduate student might consider?

I think one of the most effective entry-level positions for digital marketing or social media marketing is to freelance. If you're starting out or want to strengthen your resume, whether you're in school or thinking about going back, start collecting clients and building that roster.

Create your accounts and do your best to build a brand. Keep it in line and try to make the accounts pop. If you can provide actual numbers and metrics in terms of views, followers, and engagement, and then put that on your portfolio or resume, that changes the game.

It opens up so many doors. If you're in school, whether undergraduate or graduate, I highly recommend doing a teaching assistant position. I did one with a marketing professor. It was a lot of grading work, but I still got to hear a lecture for free.

This was great help because the school takes off a portion of your tuition for doing the program. Anyways, I do think the best entry-level position would be freelance work.

Or, pitch yourself to coffee shops or hair salons and become their in-house social media manager. Just start from there. That's how I started. I got one client, practiced a little, got another one, and that's kind of how you keep going.

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