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Biggest Challenges Faced by a Marketing Associate at University of San Diego

Antonio's biggest challenge as a Marketing Associate stems from "imposter syndrome" and self-doubt inherent in a creative role, especially in the unpredictable realm of social media marketing where success often relies on "trial and error" and constant readjustment based on data, leading to internal struggles when a campaign "flops." The challenge lies in overcoming the feeling of inadequacy after unsuccessful posts and reframing it as a learning opportunity to "collect data and readjust" rather than a personal failure.

Imposter Syndrome, Self-Doubt, Trial and Error, Data Analysis, Resilience

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Antonio Flores

Marketing Associate

University of San Diego, Knauss School of Business

California State University Long Beach

MBA with concentration in Marketing from University of San Diego

Film, Media Arts, Visual Arts

Advertising, Communications & Marketing

Communication and Marketing

Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, LGBTQ, First Generation College Student

Video Highlights

1. Overcoming imposter syndrome and self-doubt is a significant challenge in a creative marketing role.

2. Social media marketing involves constant trial and error, experimentation with trends and post styles, and data-driven readjustments.

3. It's important to not take unsuccessful posts or campaigns personally, but rather view them as opportunities to collect data and refine strategies.

Transcript

What is your biggest challenge in your role?

My biggest challenge in my role, and especially in a creative role like marketing, is a combination of imposter syndrome and self-doubt. You get in your own way a lot.

You think you have all these ideas and get so excited about them, then you start working. But right before you post, you wonder if it's a good idea, if it's cringey, or if it will be effective.

The crazy thing about social media marketing is that while you collect a lot of data and readjust your positioning from there constantly, a lot of it is just trial and error. You try things, trends, and different post styles. Some things work, and some don't.

Sometimes they work once, but then they don't work a second time when you try them again. So, if a post or campaign doesn't work, it's not that you did anything wrong. You just need to collect data and readjust.

I think that's one of the biggest challenges because I can get in my own head. If a post flops or a campaign flops, I start thinking I'm horrible at this job and should just stop.

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