A Day In The Life Of A Human Resources Manager For Startups At TriNet
In the role of an HR sales rep at TriNet, a day involves managing both an "active pipeline" of current deals and a "passive pipeline" through consistent social media engagement, such as using LinkedIn to wish connections happy birthday for years, building "social credits" that can be later debited for favors or introductions. These passive efforts, while seemingly small, contribute significantly to the active pipeline by raising visibility and positioning the professional as knowledgeable in their field, ultimately leading to new opportunities.
Sales, Human Resources, Networking, Lead Generation, Social Media
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Anthony M. Gonzales
HR - Start-ups
TriNet Inc.
Arizona State University (ASU) - W. P. Carey
Arizona State University (ASU) - W. P. Carey, MBA - Supply Chain
Entrepreneurship
Consulting & Related Professional Services, Insurance
Sales and Client Management
Pell Grant Recipient, Took Out Loans, Student Athlete
Video Highlights
1. An HR sales rep role involves managing both an active pipeline (current deals and opportunities) and a passive pipeline (activities to generate future leads).
2. Building a passive pipeline includes simple, consistent actions like wishing contacts happy birthday on LinkedIn to build 'social credits' for future requests.
3. Creating and sharing valuable content, such as posting pictures from events and sharing expertise, is crucial for generating leads and demonstrating knowledge in the field.
Transcript
What does a day in the life of an HR sales rep look like?
In my daily role, my job involves maintaining both an active and a passive pipeline. My active pipeline consists of things I'm currently working on, such as deals, meetings, and opportunities where I have action items or am waiting on others. This active pipeline is always my highest priority.
At the same time, to replenish my active pipeline, I need a passive one. I engage in activities that are more passive and I blend these together.
What does that look like? Passively, I wish people a happy birthday. Every single day on LinkedIn, I visit the birthday section and wish everyone a happy birthday. It's a simple act.
Some people I've wished happy birthday to for five or six years before they respond. Some never respond, but if I ever need something from them and they look at our chat history, all they see is "happy birthday" for years. There's a high likelihood I can then ask for a social favor.
Think of it like debits and credits. I'm constantly adding credits to my social network. I earn social credits by giving value, wishing people happy birthday, affirming them, and commenting.
This allows me to later debit that social credit. I have the right to make a request, like asking for an introduction or a connection to someone they recently met. This is possible because I've been building up these social credits.
When you consider your passive pipeline, it contributes actively through meaningful content on LinkedIn. This can involve writing articles, promoting events, or sharing information about the work you're doing.
Every time I attend an event, I take four pictures, and one must be a selfie. I dislike taking pictures of myself, and I hate doing selfies. I don't do it because I like it; I do it because it's the only way people will know I attended the conference if they see my face.
Then, that conference content shared online leads into my active pipeline. People might reach out, saying, "Hey, I see you're always posting. You clearly know a lot about payroll in Southern California. I need to hire a bunch of people." One activity creates the other.
So, my active pipeline is always my highest priority. When I have free time, I focus on my secondary priority: passive activities, typically involving social content that provides value related to my knowledge and expertise.