Biggest Challenges Faced By A Founder At SuperProd Consulting
Anik, Founder at SuperProd Consulting, identifies client acquisition as the biggest challenge, noting the difficulty of proving value to startups and competing with established firms like McKinsey or BCG for well-funded clients. This involves "convincing clients...that you're the perfect fit," a process complicated by the lack of a standardized approach and the financial limitations of many startups.
Client Acquisition, Sales, Startups, Consulting, Business Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Anik Biswas
Founder
SuperProd Consulting
JIIt Noida, 2009
UCLA Anderson, PGPX
Computer Science
Consulting & Related Professional Services
Entrepreneurship and Business Owner
International Student, Honors Student
Video Highlights
1. Finding clients and proving one's value is a major challenge, requiring various strategies like assignments, interviews, and case studies.
2. Competition with larger consulting firms for clients is a significant hurdle, particularly when attracting well-funded startups.
3. Many startups may lack sufficient funding to hire external consultants, limiting the pool of potential clients.
Transcript
What is the biggest challenge in your current role?
The biggest challenge is to find clients. Although you've spent a considerable amount of time in the industry, nobody really knows how good you are. Convincing startup clients that you are the perfect mentor is a little difficult because there's no single way to do it.
Of course, you can do an assignment, or an interview, or a case study with the client as you try to sign a contract. But you have to prove yourself first, and that's a challenge.
Also, looking for startups who are probably not well-endowed enough to go for "exciting clients," like the MVPs of the big four, is also a challenge. A lot of startups these days have the privilege and luxury to go to independent consultants.
If they are well-funded startups, they tend to go to firms like Accenture, McKinsey, or Boston Consulting Group. So, finding a client and convincing them that you're the right fit for the job is a bit different.