Main Responsibilities of a Publicity Lead at Amazon MGM Studios
As Publicity Lead at Amazon MGM Studios, Amanda's main responsibilities include developing and executing "comprehensive publicity strategies" for film releases, encompassing domestic and international press tours, media relations, and premier event organization. This involves close collaboration with filmmakers and internal stakeholders to ensure aligned messaging and successful audience reach, ultimately aiming for strong streaming or theatrical performance.
Media Relations, Public Relations Strategy, Event Planning, Film Industry, Stakeholder Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Traits
Amanda Hahn
Publicity Lead
Amazon MGM Studios
University of California Santa Barbara
N/A
Humanities, Political Science, American Studies
Arts, Entertainment & Media
Communication and Marketing
Greek Life Member
Video Highlights
1. Develops and executes comprehensive publicity strategies for film releases
2. Coordinates domestic and international press tours with directors and actors
3. Manages media relations, pitches press stories, and organizes premiere events
Transcript
What are your main responsibilities within your current role as publicity lead?
As a publicity lead at Amazon Studios, my main responsibilities involve developing and executing comprehensive publicity strategies for our film releases. This includes coordinating domestic and international press tours with directors and actors.
A huge aspect of my role is managing media relations and pitching press stories for our films. This ensures we're targeting our audiences effectively and that they are aware of our movies.
I also help organize premiere events and oversee press days and their logistics. Another crucial part of my job is working closely with filmmakers, talent, and internal stakeholders.
We need to ensure everyone is aligned, that our talent and filmmakers are happy, and that our internal marketing teams are on the same page. We act as the intermediary to help make sure that vision comes to life successfully.
Our ultimate goal in PR, specifically for movies, is to reach our target audiences effectively and ensure our movies stream or play well in theaters.
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