What Type Of Person Thrives In The Marketing And Fashion Industry According To An Associate Director Of Brand Marketing At Free People
Amanda, Associate Director of Brand Marketing at Free People, highlights the importance of a "clear point of view" and strong aesthetic sense in fashion marketing, along with the ability to "spot talent" and "see trends." Success also demands resourcefulness, curiosity, and proactive engagement with the industry, such as "go[ing] to a gallery" or "meet[ing] with people who work at other companies."
Resourcefulness, Aesthetics, Trend Analysis, Networking, Curiosity
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Amanda Jimenez
Associate Director of Brand Marketing
Free People
New York University
UCLA Anderson School of Management - MBA
Communications
Apparel, Beauty, Retail & Fashion
Communication and Marketing
None Applicable
Video Highlights
1. Resourcefulness and a strong aesthetic sense are crucial for success.
2. Understanding the balance between commercial appeal and brand identity is key.
3. Curiosity, networking, and staying ahead of trends are vital for career growth in the fashion and marketing industries.
Transcript
Who thrives in industry?
How would you describe people who typically thrive in the marketing and fashion industries? I think people who are really resourceful and have incredibly strong aesthetics do well. That's not to say everybody has a similar aesthetic, but being able to have a clear point of view is important.
Understanding what's visually appealing, what is more commercial versus something that's more brand, and how to weigh those two things in terms of business motivations is super important. In fashion, the idea of trend and being able to see and get ahead of it is crucial.
Being able to spot talent and people you can grow is also key. It's an incredibly competitive field, so being resourceful, curious, and willing to go places is essential. It doesn't require a lot of money; it just requires you to be out and about, aware, and reading a lot.
I encourage everyone who starts working for me to take their Friday afternoons to go to a gallery, a museum, or stores they're curious about. Meet with people who work at other companies and talk to them over coffee. You'll learn a ton from that.
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