Most Important Skills for an Associate Director of Brand Marketing at Free People
Amanda, Associate Director of Brand Marketing at Free People, emphasizes the importance of long-term strategic thinking, "understanding that sometimes in the short term you're going to have to make some compromises," while also navigating diverse team inputs and exhibiting creativity, even within budget constraints; this resourcefulness, and ability to execute quickly are vital to success in the fast-paced marketing world.
Long-Term Strategy, Communication, Creativity, Resourcefulness, Project Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Amanda Jimenez
Associate Director of Brand Marketing
Free People
New York University
UCLA Anderson School of Management - MBA
Communications
Apparel, Beauty, Retail & Fashion
Communication and Marketing
None Applicable
Video Highlights
1. Long-term strategic thinking and planning, understanding short-term compromises for long-term goals
2. Collaboration and communication with various teams (product, technology, design, engineering)
3. Creativity, resourcefulness, and efficient execution under budgetary constraints
Transcript
What skills are most important for a job like yours?
In the long-term strategy and where the brand is going, there are steps you need to take. Sometimes, this means making short-term compromises.
When it comes to a brand, many different players have input. This includes product, technology teams, designers, and engineers, depending on your role. It's important to listen to all these parties.
You need to understand how they fit into marketing, which varies in importance depending on the team. Being creative and resourceful is also key.
While sometimes you have ample resources, many successful opportunities in my career were achieved with little to no money, through bartering, or with a very slim budget. You must allow yourself space and time to discover creativity.
In marketing, you don't have much time to hold onto ideas; someone else will take them. So, figure out how to execute quickly.
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