Favorite Parts of Being an Associate Director of Brand Marketing at Free People
Amanda, Associate Director of Brand Marketing at Free People, most enjoys the ability to "cold email someone with an idea," highlighting the excitement of pitching "out of the box ideas" and building the supporting business case for their implementation. This demonstrates a proactive and creative approach to marketing within the company.
Communication, Idea Generation, Business Case Development, Strategic Thinking, Brand Marketing
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Job Title
Company
Undergrad
Grad Programs
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Amanda Jimenez
Associate Director of Brand Marketing
Free People
New York University
UCLA Anderson School of Management - MBA
Communications
Apparel, Beauty, Retail & Fashion
Communication and Marketing
None Applicable
Video Highlights
1. Amanda enjoys the opportunity to pitch and develop "out of the box" ideas.
2. She highlights the importance of building a strong business case to support those ideas.
3. She emphasizes the excitement of seeing ideas come to fruition, whether initiated by her or others.
Transcript
What do you enjoy most about being in your current role?
I love the opportunity to cold email someone with an idea. I think that's really exciting.
Sometimes an email lands in your inbox on the perfect day and the right moment, especially if you've been discussing it. But I do believe that if you can build the case for a really out-of-the-box idea, that's one of the most exciting elements of the job.
However, you do have to build a business case for it.
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