Main Responsibilities Of A Product Marketing Manager At A Major Healthcare Company
Allie, a Product Marketing Manager for an orthopedic medical device at a Fortune 100 Healthcare Company, is responsible for the device's "commercialization and success" post-launch, acting as the "quarterback" to facilitate cross-functional teams and ensure a successful product launch. This highlights Allie's leadership role and influence across various departments within a large organization.
Product Management, Marketing, Commercialization, Cross-functional Teamwork, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
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Traits
Allie Dutson
Product Manager
Fortune 100 Healthcare Company
University of Arizona. 2015
N/A
Business Management & Admin
Healthcare, Medical & Wellness
Product / Service / Software Development and Management
Took Out Loans, Greek Life Member
Video Highlights
1. Owns the commercialization of products and ensures a successful product launch
2. Works cross-functionally with various teams to leverage their expertise
3. Acts as the 'quarterback' to facilitate successful product launches
Transcript
What are your main responsibilities within your current role?
As a product marketing manager for an orthopedic medical device, I'm essentially responsible for its commercialization and success once it launches into the market. I touch everything that you can imagine would be needed to ensure a successful product launch.
While I'm not fully responsible for everything, I consider myself the quarterback. I facilitate expertise across many cross-functional groups to ensure the product's success.
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