A Day in the Life of a Product Manager at a Fortune 100 Healthcare Company
A day for Allie, a product manager at a Fortune 100 healthcare company, involves "working with customers—surgeons," ensuring "they have all the clinical evidence" and "education" needed for successful product use, and supporting the sales team as "the product expert." Allie's work also includes "traditional marketing stuff," albeit with a clinical focus, targeting surgeons with evidence-based messaging about specific product features.
Communication, Sales, Product Marketing, Clinical Knowledge, Teamwork
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Allie Dutson
Product Manager
Fortune 100 Healthcare Company
University of Arizona. 2015
N/A
Business Management & Admin
Healthcare, Medical & Wellness
Product / Service / Software Development and Management
Took Out Loans, Greek Life Member
Video Highlights
1. A Product Manager's day-to-day interactions involve working closely with surgeons (customers), ensuring they have the necessary clinical evidence and education to confidently use the product.
2. A significant part of the role is educating both surgeons and the sales team about the product's features and benefits, acting as the product expert and providing support.
3. Marketing in the healthcare industry involves a clinical focus, utilizing evidence-based strategies and emphasizing specific product features to target surgeons as customers, unlike consumer marketing
Transcript
What does a day in the life of a product manager look like?
The hard question is that every day looks pretty different. The main people I'm working with day to day are customers, and our customers are actually our surgeons.
I'm ensuring that our surgeons have all the clinical evidence they need to feel confident using my product. They have all the education they need, know exactly how the product works, and how they need to use it in the OR to be successful and have successful outcomes.
I'm also doing a lot of selling to surgeons, making sure they understand why my product performs well and why they should be confident in using it in their OR.
I also work a lot with our sales team. A lot of that is also for education, to make sure the sales reps are educated on the product so they can go sell it to the surgeons. I'm considered the product expert, so I provide support to the sales reps in the field.
If they're going into a case and have a question or something that they need answered right away, I'm kind of their first line of defense for that. I also do a lot of the more traditional marketing stuff that you might think of.
It's a lot of working with the sales teams to target customers. It's segmentation, and it's also building out our value proposition and our messaging. Some of the marketing responsibilities in a healthcare industry look a little bit different because we're marketing to surgeons, not consumers.
It's very clinically focused, a lot of evidence, and a lot of focus on specific product features.
Advizer Personal Links