What Type Of Person Thrives In Entrepreneurship According To A Founder At Treats
Alison, Founder and Program Director at Treats, identifies a strong vision and commitment to a unique, needed product or service as key to entrepreneurial success. The most successful entrepreneurs, in Alison's experience, are "really well researched" and can articulate "a good why," demonstrating conviction and passion for their offering.
Entrepreneurship, Visionary, Market Research, Commitment, Confidence
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alison Griffin
Founder and Program Director
Treats.
University of Southern California, 2012
N/A
Film, Media Arts, Visual Arts
Food, Beverages & Alcohol
Entrepreneurship and Business Owner
Honors Student, Scholarship Recipient, Took Out Loans
Video Highlights
1. A clear vision and commitment to a needed product or service are crucial for success in entrepreneurship.
2. Strong entrepreneurs thoroughly research their ideas, understand the market, and can articulate the value proposition.
3. Confidence and conviction in one's product or service are essential for attracting support and investment. Being a 'number one fan' and able to enthusiastically communicate the value proposition is key.
Transcript
I think the people who thrive are the people who have a clear idea that is unique. Something that I keep hearing over and over again is, "How is your idea or program different than what we have? Is there a need for it? Are you filling a gap in the market?"
I'd say the people who thrive in entrepreneurship are those with a clear vision and a strong commitment to the idea that their product, service, or program is needed. You hear over and over again how a program or service is different from what's available, if it's filling a need, and if people are asking for it.
The strongest entrepreneurs I've encountered and learned from are those who say, "I've researched this, I have background to support it, there's context." They have a good "why" – a reason for doing what they're doing, supported by market context and an understanding of how their offering fits in.
Being well-researched and able to back up your ideas is crucial, as is being committed and having the conviction that your offering is needed. I've seen pitches where individuals don't seem super confident in what they're trying to convey.
Even with a good idea, a lack of confidence can make people wonder if the entrepreneur is truly committed. So, if you're looking to start your own thing, be your own number one fan. Talk about it often and bring it up whenever you can. Truly commit to its value; I think that's the biggest thing.