What A Senior Growth Marketing Manager At A Marketing Agency Wishes They Had Known Before Entering The Marketing Industry
Alina, a Senior Growth Marketing Manager, wishes they had known the importance of effective leadership, stating "there's definitely a lot that goes into managing your team successfully," and the value of building cross-organizational relationships earlier in their career to gain diverse perspectives and collaboration opportunities.
Leadership, Team Management, Interdepartmental Collaboration, Relationship Building, Project Success
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alina FItsai
Senior Growth marketing Manager
Marketing Agency
Irkutsk State University, 2013
UCLA Anderson School of Management, 2024
Creative Writing, Journalism
Advertising, Communications & Marketing
Communication and Marketing
International Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Effective leadership requires understanding individual team member needs and providing tailored support, rather than assuming a one-size-fits-all approach.
2. Building strong cross-departmental relationships is crucial for success, offering diverse perspectives and collaboration opportunities.
3. The ability to balance individual team member growth with overall project success is a key skill for senior marketing managers.
Transcript
What have you learned about this role that someone would have told you before you entered the industry?
I wish I knew how to be a good leader, and it sounds like I know it now. I'm still learning, but there's definitely a lot that goes into managing your team successfully.
Every person wants a different approach. Sometimes you might assume you know what to do instead of just asking questions, listening, and being able to provide support for your teammates in the way they need it.
Inspire them to work on the project, help them grow, but also still have this responsibility on yourself for the project to succeed. I wish I knew a little bit more about how to navigate these kinds of situations.
Another thing I would say is to establish relationships across the organization. When I joined the company, I was very fortunate to have a great team, and I really enjoyed working with them.
I didn't put a lot of effort into talking to other departments or other teams as well, or seeing what they were working on. I wish I had shared with them what I was working on and heard their perspective. I think it's very valuable, and I wish I had started to do it earlier.