Significant Career Lesson From A Senior Growth Marketing Manager At A Marketing Agency
Alina, a Senior Growth Marketing Manager, emphasizes the significant impact of active listening and questioning rather than making assumptions in both professional and personal settings. This approach, Alina explains, has consistently led to "new learning" and surprising answers, often contrary to initial expectations, significantly improving work and client relationships.
Communication, Active Listening, Problem-Solving, Assumption-Checking, Interpersonal Skills
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alina FItsai
Senior Growth marketing Manager
Marketing Agency
Irkutsk State University, 2013
UCLA Anderson School of Management, 2024
Creative Writing, Journalism
Advertising, Communications & Marketing
Communication and Marketing
International Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Active listening is crucial for understanding client and colleague needs and avoiding assumptions.
2. Asking clarifying questions can reveal unexpected insights and prevent misunderstandings.
3. Effective communication, both asking and listening, improves professional and personal relationships.
Transcript
What is one lesson that you have learned that has proven significant in your career?
I would say being an active listener and asking questions instead of just making assumptions. It helped me not only in my work but also in my personal relationships.
When talking about work, there were so many situations when I thought I knew what I was doing, or I thought I knew what a client needed, or what a company needed, or what my colleagues needed. Instead of actually asking questions, I made assumptions.
It really helped me when, instead of assuming, I stopped myself and asked. I find that all the time, I learn something new. Sometimes the answers surprise me and can even be the opposite of what I thought.