Most Important Skills For A Senior Growth Marketing Manager At A Marketing Agency
Alina, a Senior Growth Marketing Manager, initially believed technical skills and results were paramount, but learned that "understanding every client's needs and fulfilling them" alongside strong emotional intelligence and relationship-building skills are crucial. The ability to take initiative, remain curious, and cultivate creativity, which is further developed through experience, are also key to success in their field.
Communication, Emotional Intelligence, Creativity, Initiative, Relationship Building
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alina FItsai
Senior Growth marketing Manager
Marketing Agency
Irkutsk State University, 2013
UCLA Anderson School of Management, 2024
Creative Writing, Journalism
Advertising, Communications & Marketing
Communication and Marketing
International Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Emotional intelligence and relationship-building are crucial for understanding client needs and collaborating effectively with teams.
2. Taking initiative and curiosity are vital for professional growth and development in the field.
3. Creativity, while developed on the job, is enhanced by prior experience and vision, and is fueled by exposure to various campaigns and results.
Transcript
What skills are most important for a job like yours?
I would say emotional intelligence and being able to build relationships and listen are crucial. When I first joined, I thought it was all about your technical skills. If you delivered results and sales, you were considered the best marketer, and everyone would think you were doing a great job.
Later on, I realized it's not just about that. It's really about understanding every client's needs and fulfilling them. The same applies to working with your team.
Then, I would say taking initiative and being curious is really important to grow in your field. Lastly, I would say creativity is also essential. I believe you will develop your creativity in this role because you're seeing so many different campaigns and testing them.
You're getting results, and you see what other people are working with, which inspires you and boosts your creativity. When you come into the role with a certain vision of how you would market, for example, certain brands, I think that definitely helps.