Responsibilities Of A Senior Growth Marketing Manager At A Marketing Agency
Alina's role as Senior Growth Marketing Manager involves a dual focus: directly managing client relationships and "lead[ing] their growth strategy in digital marketing campaigns," while simultaneously overseeing a team of media buyers and digital marketers, providing strategic and technical guidance. This includes collaborating with both internal and external creative teams on content and website design.
Digital Marketing, Client Relations, Team Management, Creative Collaboration, Strategic Planning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alina FItsai
Senior Growth marketing Manager
Marketing Agency
Irkutsk State University, 2013
UCLA Anderson School of Management, 2024
Creative Writing, Journalism
Advertising, Communications & Marketing
Communication and Marketing
International Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Manages client relationships and leads their growth strategy in digital marketing campaigns
2. Oversees a team of media buyers and digital marketers, providing guidance on campaigns, business strategy, and technical issues
3. Collaborates with internal and external creative teams on content creation, website, and landing page design
Transcript
What are your main responsibilities within your role?
In my role, I have two sets of responsibilities. The first is direct client relationships.
I work with clients who lead their growth strategy in digital marketing campaigns. My second set of responsibilities is to oversee a team of media buyers and digital marketers.
I am there as a senior manager to help them navigate their relationships and marketing campaigns. I also assist them with overall business strategy and some technical issues. In both of these areas, I work with internal and external creative teams for content creation, as well as website and landing page design.