A Day In The Life Of A Senior Growth Marketing Manager At A Marketing Agency
A Senior Growth Marketing Manager's day begins with monitoring "paid media platforms like Facebook, TikTok, or Google" to assess KPIs and budgets. The day then involves internal training, team check-ins, client communication – especially addressing underperforming campaigns – and collaboration with the creative team to ensure alignment and progress toward client goals.
Project Management, Data Analysis, Communication, Teamwork, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alina FItsai
Senior Growth marketing Manager
Marketing Agency
Irkutsk State University, 2013
UCLA Anderson School of Management, 2024
Creative Writing, Journalism
Advertising, Communications & Marketing
Communication and Marketing
International Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Alina's day begins with monitoring key performance indicators (KPIs) and budgets across various paid media platforms like Facebook, TikTok, and Google.
2. She participates in internal training and roundtable discussions to share strategies, tactics, and results with her team.
3. Alina maintains consistent communication with her team, clients, and the creative team, providing feedback and reporting on progress and results, addressing any challenges proactively.
Transcript
What does the day in the life of a senior growth marketing manager look like?
I start my day by checking in on paid media platforms like Facebook, TikTok, or Google. I review the budget, KPIs, and results, aiming to do this before my first morning call.
Usually around 9 AM, we have an internal training or roundtable. During these sessions, we share strategies, tactics, and our results.
Next, I check in with my team. I see if they need any help from me and get updates on their clients, their work, and what they're focused on.
Then, I connect with my clients to report on results. Especially if things are moving slower or worse than expected, I communicate our plan to them.
I also check in with the creative team. I see what they're working on and provide my feedback.
Throughout the day, we typically have client calls. These are weekly or bi-weekly, where I report our results from the past seven or fourteen days and discuss our plans going forward.