Challenges For A Senior Growth Marketing Manager At A Marketing Agency
Alina's biggest challenge as a Senior Growth Marketing Manager is balancing "short-term goal orientation" with the necessity of long-term investments, a common tension in digital marketing. Further, demonstrating that the agency is a true team player, not just an outsourced service, requires consistent effort and proving that they care about "your business just as much as you do".
Overcoming Challenges, Achieving Goals, Teamwork, Communication, Workplace Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alina FItsai
Senior Growth marketing Manager
Marketing Agency
Irkutsk State University, 2013
UCLA Anderson School of Management, 2024
Creative Writing, Journalism
Advertising, Communications & Marketing
Communication and Marketing
International Student, Scholarship Recipient, Immigrant, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Balancing short-term and long-term goals in digital marketing campaigns.
2. Demonstrating value and becoming an integrated part of a client's team.
3. The importance of consistent work and delivery in building trust and proving your value as an agency partner
Transcript
What is your biggest challenge in your current role?
I find a challenge in digital marketing's short-term goal orientation. A lot of times, companies are really focused on the current quarter or current months, trying to get as much sales as possible now.
It always forms better when we have not just short-term goals, but also long-term goals. Sometimes you have to seed and invest in those long-term goals as well, so this can be challenging to navigate.
The other thing is proving that you're part of the team. A lot of times, when you're working with an agency, the company can see there's their team and you're just an outsider, like an additional service. They outsource some work to you.
It's important to prove that you're actually part of their team, on their side, and that you care about their business just as much as they do. So, through your work, consistency, and being there to deliver, that usually works really well for being accepted as part of the team.