What Type Of Person Thrives In Retail According To A Director Of Marketing At Hedley And Bennett
Alice, Director of Marketing at Hedley & Bennett, identifies success in retail as the ability to forge "natural connections and partnerships," leveraging collaborations to add value for customers in innovative ways. This involves understanding customer resonance and utilizing the full retail toolkit—from product creation to marketing—to execute these connections effectively.
Communication, Networking, Partnership Development, Problem-Solving, Strategic Thinking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alice Khabituyeva
Director of Marketing
Hedley & Bennett
Trinity College (Hartford, CT) and 2017
UCLA Anderson
Economics
Consumer Packaged Goods (CPG)
Communication and Marketing
Took Out Loans, Immigrant
Video Highlights
1. People who thrive in retail excel at building connections and partnerships.
2. Success in retail involves understanding customer needs and creating valuable, non-transactional relationships.
3. Leveraging the entire retail toolkit—from product creation to innovative marketing—is key to success in the industry.
Transcript
How would you describe people who typically thrive in the retail industry?
People who typically thrive in the retail industry are those who can navigate natural connections and partnerships. The industry is currently moving towards a lot of collaborations and brand, influencer, and library partnerships.
Retail companies that understand what resonates with customers and can foster natural connections are in a great position. This is because you can connect services to retail; we work with the restaurant industry a lot.
The goal is to engage the community and make them part of your brand, helping them sell products and bring in business. Retail is a great platform for these different networks of connection.
Those who do well in retail can recognize the most natural connections that don't feel transactional. They add value to customers and introduce something innovative and new.
This involves leveraging the full toolkit of retail, from creating unique products to delivering them through marketing. Success in retail lies in seeing the connection and knowing how to execute it.