Favorite Parts Of Working In The Retail Industry As A Director Of Marketing
Alice, Hedley & Bennett's Director of Marketing, thrives on the "close feedback loop" inherent in direct-to-consumer retail, finding great satisfaction in the collaborative process where marketing is involved "from Day Zero" with product development, directly influencing product creation based on customer feedback. This 360-degree involvement, Alice explains, allows for truly innovative and customer-centric results.
Product Development, Marketing, Consumer Feedback, Retail, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Alice Khabituyeva
Director of Marketing
Hedley & Bennett
Trinity College (Hartford, CT) and 2017
UCLA Anderson
Economics
Consumer Packaged Goods (CPG)
Communication and Marketing
Took Out Loans, Immigrant
Video Highlights
1. Alice's marketing role at Hedley & Bennett is closely tied to product development, creating a direct feedback loop with customers.
2. Alice highlights the advantage of a close feedback loop in consumer-direct retail, allowing for direct customer input from product inception.
3. Alice emphasizes the unique opportunity to be involved in the entire product lifecycle, from initial concept to customer delivery, which fosters innovation and impactful results.
Transcript
What do you enjoy most about being in the retail industry?
I really love especially a small company when you're in the retail industry. Los Angeles marketing is very involved and hand-in-hand with the product development process. It's super when that feedback loop is closed, especially in a direct-to-consumer business.
Ideally, it's closed so you're learning from customers directly about what they want from your brand. You're working directly from inception with the product team on how to deliver that, with marketing in mind from day one.
This is versus a lot of other companies where the product gets developed, and then marketing's role is just to execute and bring it to the finish line. Presenting it to customers when you're in retail, and especially direct-to-consumer retail, that's a close feedback loop.
I love just being involved in that full 360 part of the process. That's when some really cool things happen.